Your website has the potential to be your best brand and sales asset, but that potential won't be achieved without a website design that keeps people's eyes on page and SEO optimization that pulls people in organically to optimize and leverage the process and data of paid traffic. This proposal will help you understand which real estate website components to focus on to solidify your brand and generate more leads. Learn which pages, modules, and finishing touches you can add to your website and why they’re optimal for real estate.
You not only need to ensure your website communicates your brand effectively and distinctively, you must have it serve as your 24-hours-a-day sales force. Your website holds the potential to be your company’s most powerful marketing tool.
Real estate agents spend a lot of time online, and most of them also understand that their clients spend a lot of time online, too.
The National Association of Realtors’ most recent Profile of Home Buyers and Sellers showed that more than half of buyers start their home purchase journey online. Here is the summary of first steps that buyers take, according to NAR:
look online for homes
talk to an agent
look online for information
contact a mortgage lender
talk to a friend
drive around looking at homes
Whether we’re building a website from scratch or optimizing an existing one, we approach the project with the mindset of strategy first and execution second. Our planning process must always be purposeful and thorough.
A strategic website’s core purpose is to serve, support and sell a product, idea or vision.
Your website needs to establish credibility to gain the visitor’s trust. It needs to make a strong first impression and continue fostering credibility with every piece of content presented.
Users must have a positive experience interacting with your website. Usability is a function of your website’s design, architecture, navigation, call to actions, and content.
Visibility is a crucial component of your website and online marketing at large. Visibility might come from any combination of marketing channels, including advertising, search, social media marketing, PR, and email.
With its pages, posts, images, videos and any content, your site must answer the question, “Why should visitors do what you want them to do?” Your value propositions must come through clearly.
A healthy website is developed to accommodate ongoing expansion. Ideally, you should be able to scale your site easily without a continuous dependence on the services of coders and IT professionals.
At Oracle Studios, we make sure the website isn’t just a virtual destination on a map. For us, it is a unique combination of design, art, and technology. We provide an exceptional experience for customers while ensuring they get precisely what they need.
Your website will showcase your business's finer details with stylish simplicity to show you are up to something a little different from the competition.
While the actual number of players on any given website development team will vary, it’s fair to say with us, some form of collaboration will take place. Therefore, we need everyone on the same page from the get-go.
We will carefully complete a brief that should provide insights and guidance to successfully take your project from concept to completion. It should articulate a set of objectives and summarize all the factors that will impact the website’s development.
Your creative brief might comprise the following..
We will document the basic who, what, when, where and why information to set the stage. Here we consider opportunities worthy of discussion and relevant challenges we might face. We round up existing research, reports and other documents that will help get the ball rolling.
Who will the site serve? What do they think? Why should they care? If you haven’t already developed personas to define your target customers, now may be the time to do it with us.
What purpose will the site serve? Listing the most important objectives.
Branding considerations go here including preferred colors, fonts and required logo marks.
What needs to be said? We’ll likely want to get into an expanded messaging exercise with our copywriter. For the brief, we aim to capture the high level messaging likely to be applied on your home and about us pages.
We will identify and analyze competitors. Establish what they do on their websites that might inform some of your content. Then, of course, establish how we’ll differentiate your site.
The following process has been done by our company many times before, and we have developed a detailed checklist we are working with that has never failed us.
After you sign our proposal, we begin by scheduling a follow-up meeting to finalize the details and decide on your website project's best starting date. Real estate projects usually take between 4 and 8 weeks to get them live.
To deliver the most experience-driven, customer-centric design and technology solutions for our customers. We turn insights into action and drive real value for every company we work with. When you partner with Oracle Studios you get a guarantee for results and peace of mind.
If you're happy with what we propose feel free to book a meeting to discuss your project.
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